Puma x halimart

For the PUMA Hali 1 launch, our design team brought the commercial for HaliMart to life; a surreal, Tyrese Haliburton–inspired convenience store experience that blurred the line between culture, sport, and everyday life. Using that bold visual system we transformed familiar grocery aesthetics into collectible design moments. From custom packaging and deli-counter-style sneaker displays, to freezer photo ops, and golden tickets, every level of this activation had something for fans to enjoy.

Our focus was on translating Tyrese’s charm, wit, and relatability into every detail, making each touchpoint feel humorous, hyper-local, and distinctly PUMA. By blending bold graphics, sport-centric satire, and cohesive environmental design, we turned a retail activation into an immersive fan experience that celebrated Tyrese’s signature shoe and PUMA’s creative edge in equal measure.