NBa ID
FAN CAMP 2025
Client
NBA
Agency
Team Epiphany
Role
Lead Graphic Designer
NBA ID Fan Camp 2025 made a bold impact at NBA Summer League in Las Vegas, delivering a dynamic, interactive experience that put fans at the center of the action. Designed to reward and engage NBA ID members, the activation blended digital and physical touchpoints to create a fully immersive fan zone.
This came to life with interactive digital games, a standout photo moment, and curated fan giveaways—including branded bags, pins, stickers, customizable water bottles, and personalized registration badges. Every detail was executed with precision, driving high foot traffic, strong NBA ID registrations, and sustained fan engagement throughout the event.
The activation not only met its objectives—it exceeded expectations, creating a vibrant, high-energy environment that celebrated fandom and amplified NBA ID awareness in real time.
