NEw ERA
COmplexcon
2025
Client
New Era
Agency
Team Epiphany
Role
Lead Graphic Designer
Crownworks Studio by New Era took place at Complexcon Las Vegas 2025 at the Las Vegas Convention Center on October 25th & 26th. Attendees explored a series of immersive spaces showcasing New Era’s latest collaborations and in-line collections, including exclusive products available for sale and customizing from designer/athlete Nigel Sylvester, multi-disciplined artist Rodrigo Roji, golf lifestyle brand Eastside Golf and designer Warren Lotus.
Crownworks Studio by New Era featured distinct creative environments brought to life by each collaborator: a fully realized bike shop inspired by Nigel Sylvester and Rushmore, where attendees could shop his new collection and witness live BMX builds; a tattoo and art studio from Rodrigo Roji, featuring his exclusive hat designs, original artwork, and collectible faux tattoos; and an Eastside Golf Sports Club, blending golf and basketball culture through interactive games, giveaways, and exclusive team-inspired hats.
Guests were also invited to the Crownworks Customization Studio, where every New Era purchase could be personalized with pins, brooches, or custom embellishments. Each area was thoughtfully designed to merge creativity, craftsmanship, and culture while serving as a natural photo moment, encouraging attendees to capture and share their experience across social platforms.
This project was special for me not only because I was able to concept and design everything from the visual identity to the entire structure's facade; but also because I had the opportunity to physically be present to execute my vision. NOTE FROM JOËL
It was my first time wheatpasting and I loved every minute of the process. I'm thankful for all I learned about this execution, and will definitely be looking to apply these learnings to new projects.