SPRITE
TWIMY x HBCU
CIAA FAN FEST

The Coca-Cola Company, in partnership with Team Epiphany delivered a standout activation at 2025 CIAA Tournament Weekend in Baltimore, building on the momentum from Homecoming. By integrating The World Is My Yard at Fan Fest, we authentically celebrated HBCU culture, resonated with our audience, and reinforced Sprite’s presence as a staple in the CIAA experience.

Within our dynamic 40’ x 60’ footprint, attendees enjoyed refreshing samples of Sprite, Sprite Zero Sugar, and the brand’s newest innovation, Sprite Chill. Guests also had the chance to showcase their school pride at our co-branded runway photo moment which was a huge hit at our HBCU Activations.

Throughout the weekend, our DJ and host kept the energy high, ensuring guests stayed engaged across every activation.