SNIPES X NIKE
for FC HARLEM

Team Epiphany partnered with Nike x FC Harlem x SNIPES to create a cohesive and culturally relevant brand narrative across all touchpoints in Harlem & Uptown. By driving youth community engagement, local soccer enthusiasm, and increasing retail traffic, we executed a memorable campaign during the lead-up to the TOMA Finals.

A “Harlem-meets-Boardroom” storytelling approach followed FC Harlem’s “board of directors” and youth players through their neighborhood in search of the next TOMA stars.

The content positioned FC Harlem and its young ballers as the main characters—bold, fearless, and full of personality—while celebrating Harlem as an iconic backdrop. The two-part approach carried a heightened, sensationalized tone from the local storytelling through a stylized recap of the TOMA Finals.

The content extended into a custom-designed zine featuring still photography from the shoots, distributed across SNIPES retail locations and shared with key executives and brand partners as a tangible extension of the campaign story.