SPRITE
TWIMY x HBCU
HOMECOMING
Client
Sprite
Agency
Team Epiphany
Role
Lead Graphic Designer
The World is My Yard gives HBCU students a platform to express themselves and build confidence. We engaged HBCU students at both NC A&T and Spelhouse homecomings, through fashion as a cultural lens, highlighting a unique aspect of their campus life. By offering a fresh approach, we emphasized TWIMY’s commitment to creating unexpected, culturally relevant experiences.
We rooted our space in the unique fashion and style culture of HBCUs, encouraging self-expression through personal style, customization, and immersive experiences, all powered by Sprite.
Students and alumni sampled a variety of Sprite products, received stickers and pins as giveaways, and those who signed up for the TWIMY App were entered into a raffle for a coveted Varsity jacket.
