SOunDCLOUD
AUC College Ambassador Program
Client
Soundcloud
Agency
Team Epiphany
Role
The SoundCloud SoundSquad Ambassador Program drove meaningful visibility with college students by embedding the brand directly into campus culture through trusted student tastemakers. Immersive activations, ambassador-led social content, and peer-to-peer promotion introduced SoundCloud as both a creative platform and cultural connector—boosting awareness, engagement, and consideration among students.
By meeting students where music already lived—on campus, on social, and at key cultural moments—the program strengthened SoundCloud’s relevance with the next generation of creators and listeners while establishing a scalable model for sustained campus impact.
Lead Graphic Designer
01
Seeding kit
The seeding kit served as a welcome package for SoundSquad AUC Ambassadors + Honorary DJs, designed to recognize their talent and celebrate their inclusion in the SoundCloud community.
02
JUMP IN THE BOOTH
We executed our first activation during Morehouse College’s Hump Wednesday event, we teamed up with SoundCloud and Top Barz to bring the studio experience directly to campus. Students had the chance to “Jump in the Booth” and create their own fire verses, guided by our SoundSquad Ambassadors.
03
SoundCheck Lounge
During SpelHouse Homecoming Kick-Off Jam, we designed an immersive SoundCloud pop-up experience that drew nearly 500 students. Attendees explored curated listening stations featuring playlists from AUC alumni DJs—DJ Trauma, DJ Drama, Dos Dias, and Rayymon Beatz—highlighting alumni excellence and campus culture through sound.
