57th NAACP
IMAGE AWARDS
Client
NAACP
Agency
Team Epiphany
Role
Lead Graphic Designer
For the 57th NAACP Image Awards, Team Epiphany partnered with NAACP to produce content and experiences across 7 events and spaces.
Grounded by the theme “We See You,” each event was crafted with the intent of placing the spotlight onto the nominees, creators and pioneers whose work embodies excellence, impact and innovation in an elevated manner. Our execution of strategy and overall creative approach set the tone for every space and sparked conversation and curiosity amongst the Black communities. By encouraging reunion, celebration and ultimately extending the flowers to the trailblazers we focused on giving every moment a new light – one centered around cultural relevance and affirmation.
From increased social engagement through curated capture of interviews on the carpet to elevated experiences across multiple dinners, Team Epiphany’s impact was undeniable on this historic 57th NAACP Image Awards’ Week.
I created the toolkit for the 57th NAACP Image Awards. which unified all creative touch points across digital and print media under this one system. This ensured the quality and the integrity of all the visuals for events and platforms surrounding the main event, the Image Awards show.
Creative Toolkit
I lead the creative direction for the Social Toolkit which is rooted in the overall design system. Within this system, we used templates to highlight specific messaging and pillars of content for brand consistency.
Along side the logo, on all social media platforms, all content was emphasized by the theme “WE SEE YOU!”
Using the gradients, we differentiated the pillars: event promotion, talent features, and award nominations. This structure ensured clarity and brand cohesion across all content.
SOCIAL GRAPHICS
HOtel SIGNAGE
Nominees LUNCHEON
Creative Honors
Fashion SHow
AFter PArty
NOTE FROM DESIGNER
Simply, wow! This was truly a labor of love and an experience I will hold dear. As I sit in the joy of the moment I recognize how intentional, historic, beautiful and impactful it is for me to be able to say that I lead the creative for the 57th NAACP Image Awards.
My highlight was being front row as Busta Rhymes shouted out EAST FLATBUSH!! What a time!
I’m grateful to my leadership who trusted and pushed me. I’m grateful to the TEam who ;aid the ground for my work to look good. I’m grateful to God for guiding my steps to be in the spaces I never even dreamed of.