This is a series of unique case studies on how branding can communicate concepts into digestible visual messages. It’s also a way for me to showcase how inspiration comes from literally anywhere and anything broad or specific. Each rebranding exploration represents how strong core values allow for brands to be understood and recognized no matter a person’s unique perception or interpretation. For more on my creative process throughout this project and my point of view on visual communication visit my substack: @journalsbyjoel.